Marketing Manager, FT Live (12-month FTC maternity cover)
Job Description
Job title: Marketing Manager, FT Live (12-month FTC maternity cover)
Company: The Financial Times
Job description: About Us
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We’ll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
FT Live overview:
Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.
Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.
From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms
Are you a creative and experienced marketer? Are you keen to join a collaborative, outcome-driven team? If the answer is yes, we have a role for you!
The Role / Position Overview
The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene and engage the highest quality delegates and speakers. The Marketing Manager for the Innovative Lawyers portfolio and mini-brands will be responsible for continuing to build the glamorous and exciting legal portfolio, as well as some additional events, identifying new target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that leverage this insight. In this role, you will also be expected to work on event-related projects outside the core portfolio of events.
Outcomes
Success in this role will be defined by several dimensions:
Defining and implementing the overall marketing strategy for a portfolio of events with an objective to grow sponsorship and delegate revenue, engage existing and attract new audiences
Continuing to develop the portfolio, to ensure its market-leading position and ability to command premium sponsorship and delegate rates
Successfully deliver in-person and virtual registration and attendee targets
Key Responsibilities
Strategic Planning:
Work with project teams to design cross-channel marketing strategies to meet strategic objectives of individual events as well as the the portfolio as a whole
Design operational implementation plans including key event and marketing milestones across the portfolio and ensure adherence to deadlines
Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date
Define messaging and comms strategy, specific to the portfolio and key customer personas and consistently lead with benefit-led messaging
Define partnership strategy for events with a very clear focus on quality over quantity
Design a comprehensive community and content strategy for the Innovative Lawyers series to cross-promote events and increase customer retention and engagement
Execution:
Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour
Define and clearly communicate value proposition to customers
Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets
Work together with the Inbound team to develop and execute a year-round content marketing strategy that enables the distribution of strong, engaging digital content to customers and associated communities, that supports engagement, acquisition, conversion, upsell, and advocacy activities
Identify data gaps and design steps to close these across the portfolio
Responsible for each event’s digital presence and take primary responsibility for the front-end event microsites
Ownership of the marketing campaign execution
Analytics & Reporting:
Monitor performance of all marketing campaigns across the portfolio and recommend performance improvement tactics if necessary
Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
Required Skills / Experience
4+ years of B2B marketing experience, ideally within the events and/or awards background
Relationship Focus: Builds strong relationships (internal/external)
Commercially, deadline and target driven
Analytical and questioning mindset
Strong copywriting skills
Technology savvy. Able to quickly adopt and work with new technology solutions
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found .
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.
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Expected salary:
Location: London
Job date: Thu, 09 Nov 2023 00:02:34 GMT
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